The power of the brand is constantly growing, developing and
evolving in our modern day society. As a marketer, it’s an idea that intrigues
me particularly when explored in relation to events and hospitality. So a
restaurant built with a concept to combine a luxurious fashion brand with Italian
cuisine is in my opinion, worth jet-setting for.
In 2006, Dolce and Gabbana opened ‘GOLD’ a multi-purpose
restaurant, bar, bistro and nightclub in Milan. “We’re not about minimalism,
we’re massimalismo,” is the opinion of Stefano Gabbana and in this instance he cannot
be argued with. True to its name, everything (and I mean everything... toilet
seats included) is gleaming gold. GOLD oozes luxury, beauty and classicism. The
presentation of their vintage Sicilian menu serves fashion on a gold platter. Cutlery,
menus, glasses, chocolates... everything is branded with their platinum D&G
GOLD logo. A dinner for fashionistas, dine
here knowing you’re in glamorous company, the Beckhams, Ana Wintour, the
Kardashians, Scarlett Johansson and Claudia Shiffer have all rested their derrieres
here. I went along with my own bella italiana and fabulous friends, and had an truly
unforgettable evening.
Ti amo Milano e ti adoro Gold!
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